Wix works hard to create templates that ensure your website has a modern design that meets Internet trends. However, it is up to the user to add elements to bring this to life, and you have a certain amount of control over what you can do. So, you must understand how to create a luxury website with these top ten design ideas.
1. Keep Colours Simple
One of the critical features of luxury websites has been the use of simple color schemes. Often the websites are kept very white and uncluttered, featuring nothing but clear images without any clutter. Stick to one or two colors regardless of whether you choose a dark or light background.
2. Brand Trust Building
Part of a good website is brand marketing, building trust, and creating a story for customers to feel as though they are an integral part of the brand. Your clients want to feel part of everything. This means there will be more focus on about us pages which should showcase the history of how the company came to be.
3. Enhanced UX
It is vital to build your website with your customer in mind focusing on the user experience. This means taking advantage of data analysis to ensure that you provide what your users want to see, not what you think they should be looking at. Be guided by your customers' expectations and wishes.
4. The Minimalist Look
Current trends suggest that customers are not interested in large reams of text. Where these are required for SEO purposes, creativity can be applied to hide them further down the page. Your customers should first see pictures that communicate your brand without needing words.
5. Perfect Photography
There is also a massive focus on the quality of photography companies provide on their website. Instagram is one of the most popular platforms, and influences use this to build their followers. Your professional photography on your site can also be used on your social media and create a consistent brand message.
6. Added AI
Artificial intelligence in chatbots has been around for some time now; however, they are vastly improved and should be utilized. You also can use AI to collect data and provide insights into your customer's habits.
7. Long Tail Keywords
Voice commands are on the up, with customers using technology that enables natural voice commands to search for what they want. Your website must reflect this new popularity.
8. A Place for Video
Visual content is a staple of the web design world, and care should be taken to ensure it is not pushed to the side when designing a luxury website.
9. Device Optimisation
Ensure that your website is fully optimized for every device on the market. Most consumers access the Internet using a mobile device rather than a desktop or laptop.
10. Don't Forget the Back End
it's all very well having a stunning luxury website design, but you mustn't forget the back end with things like SEO optimisation and meta tags, etc.