Brand Book Development
BRAND BOOK: Creation of identity
A unique corporate identity for your business that increases value and attracts an army of fans of your brand in the market.
The development of a brand book allows you to systematize and structure information about the company. Helps to form a holistic brand image and improve the efficiency of marketing processes.
Who might need to create a brand book?
Brands of different segments have systematic differences in the structural content of the brand book. The brand book of the region or the brand book of national projects will differ from the brand book of the store, since the branding of the territory and the retail space pursue different goals.
Brand book structure
IDEOLOGICAL. It contains the following information about the company:
GRAPHIC. This part provides information on the visual elements of the corporate style.
LEGAL. It regulates the rights (copyright, related, registered trademarks). Protects trade secrets, as well as copyrights to corporate identity elements: slogan, logo, color schemes, type of fonts.
Company brand book
The corporate brand book is distinguished by special attention to building corporate communications, which forms the company's image in the eyes of partners, customers and employees. The main focus will be on the logo, recommendations for integrating visual constants into the space and a block of business documentation with a full list of required media.
Project brand book
Project activities are most often aimed at creating a unique product or service, therefore, a brand book is created for IT and digital companies, startups, educational projects, etc. The success of a project depends on the strategic part - mission, values and communication characteristics. A brand book of this type contains a voluminous strategy, and the main emphasis in it is placed on the rules for the design of Internet communications and the site guideline.
Brand book of national projects
The brand book of national projects primarily regulates the observance of a single visual style when creating information materials. These materials can relate to the implementation of projects and be posted on sites. The main emphasis in the brand book of national projects is placed on the communication strategy.
Region brand book
The main task of the region's brand book is to create an image of the territory that is attractive for investment. Such an image can be created only under the condition of the integrity of the corporate identity, and therefore the brand book should describe in as much detail the features and rules for using visual constants.
Bank brand book
The banking segment is characterized by a high customer focus, so every contact with a consumer should leave a positive impression. Interior solutions, the appearance of employees, the design of information materials, ATMs and cards - everything must correspond to the positioning and corporate identity constants in order to ensure the influx of new customers.
Store brand book
Visual merchandising of the store is of great importance - zoning and customer map, multi-level navigation in the sales area, suspended structures, price tags, communication messages, sale companies. The store's brand book will feature a detailed section with architectural features, interior design and navigation.
Developing a brand book as a complete brand management guide is essential in a competitive market for a high level of identification. For visual codes and identity to work effectively, you need to maintain integrity and consistency.
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WEB DESIGN AND DEVELOPMENT
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