Branding Services
A unique corporate identity for your business that increases value and attracts an army of fans of your brand in the market.
A complete cycle of developing a unique corporate design, brand book and logo from professional designers and marketers. Contact us for expert branding services.
Who might need to create a brand book?
Brands of different segments have systematic differences in the structural content of the brand book. The brand book of the region or the brand book of national projects will differ from the brand book of the store, since the branding of the territory and the retail space pursue different goals.
Company brand book
The corporate identity forms the company's image in the eyes of users, customers and employees. The main focus will be on the logo, recommendations for integrating visual identity into the space and a block of business documentation with a full list of required stock media.
BRAND BOOK FOR INTERNAL PROJECTS
The brand book of internal projects primarily regulates the observance of a single visual style when creating information materials. These materials can relate to the implementation of projects and be posted on sites. The main emphasis in the brand book of internal projects is placed on the communication strategy.
Brand book of national projects
The corporate identity of national projects primarily regulates the observance of a single visual style when creating information materials. These materials can relate to the implementation of projects and be posted on sites. The main emphasis in the brand book of national projects is placed on the communication strategy.
REGION BRAND BOOK
The main task of the region's brand book is to create an image of the territory that is attractive for investment. Such an image can be created only under the condition of the integrity of the corporate identity, and therefore the brand book should describe in as much detail the features and rules for using visual constants.
Bank brand book
The banking segment is characterized by a high customer focus, so every contact with a consumer should leave a positive impression. Interior solutions, the appearance of employees, the design of information materials, ATMs and cards - everything must correspond to the positioning and corporate identity constants in order to ensure the influx of new customers.
Store brand book
Visual merchandising of the store is of great importance - zoning and customer map, multi-level navigation in the sales area, suspended structures, price tags, communication messages, sale companies. The store's brand book will feature a detailed section with architectural features, interior design and navigation.
Developing a brand book as a complete brand management guide is essential in a competitive market for a high level of identification. For visual codes and identity to work effectively, you need to maintain integrity and consistency.
FIND OUT THE COST OF BRAND BOOK
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A FULL CYCLE OF BRANDING SERVICES INCLUDES
Developing a brand book and corporate identity is a comprehensive process involving several stages. We devote enough time to each step so that the result always exceeds our customers' expectations.
1
Niche Research
The first stage of branding development involves research. This involves analyzing your business and industry to understand your target audience and competition. It also involves identifying your brand values, personality, and voice and determining your unique selling proposition.
2
Branding Strategy
Once the research is completed, the next stage is to develop a brand strategy. This involves defining your brand positioning, messaging, and visual identity. The brand strategy should be aligned with your business goals and target audience. This is one of the most important stages that determine the viability of the brand.
3
Visual сorporate Identity
The next stage is creating your brand's visual identity. This involves designing a logo, selecting a colour scheme, and choosing typography. These visual elements should be consistent with your brand strategy and communicate your brand values and personality.
4
Brand Guidelines
Once the visual identity is established, the next stage is to develop brand guidelines. These guidelines should outline how the visual identity should be used, including guidelines for logo, colour, and typography. The guidelines should also include rules for the tone of voice and messaging.
5
Implementation
The final stage of brand book development is implementation. This involves applying the brand guidelines across all touchpoints, including your website, social media, advertising, and marketing materials. Ensuring the brand is consistently represented across all channels is important to build brand recognition and trust.
BRAND BOOK FAQ
WHAT IS A BRAND BOOK?
A brand book is an overview of the core values of the business and its goals. The contents of a brand book can vary depending on the industry but essentially includes information that allows a company to create a uniform brand across all platforms.
A brand book can often be considered a guidebook for ensuring the tone and messaging of the brand conform to the brand, as do the fonts and colours used in printed and digital media. If you want to discuss the benefits of the brand book in more detail, then why not contact Davydov Consulting today?
WHY DO YOU NEED A BRAND BOOK?
Losing track of the business goals can be easy when building a business. A brand book ensures that all efforts made within the company are towards the same purpose and allow the business to develop in the future.
Davydov Consulting understands that every business has unique goals, meaning a bespoke approach is needed when creating a brand book. Fortunately, Davydov Consulting has several years of experience in creating brand books that allow businesses to align with their online goals and deliver the right message in every instance.
HOW TO CREATE A BRAND BOOK?
Several factors must be considered when creating a brand book, depending on the business's goals. Some essential components include the business logo, colour schemes, tone of voice, and company ethos. Other additions could include the type of equipment used, the approach to customer service, and how to deal with complaints.
Knowing what to include in a brand book may seem straightforward at first, but working with a seasoned professional like Davydov Consulting ensures the goals of your business can be realized sooner rather than later.
HOW MUCH DOES IT COST TO MAKE A BRAND BOOK IN LONDON?
The creation of a brand book can depend on several factors. For example, some businesses may only target a local audience, while others want to offer products and customers worldwide.