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Why targeted advertising Facebook & Instagram?

Attracting the target audience

Professional customization allows you to show your ads to users who are really interested in your product.

Advertising budget optimization

This type of advertising is considered the most inexpensive and effective way to promote, as it helps to increase the flow of customers, even with a small budget. By identifying your target audience as accurately as possible, you can reduce your advertising budget and get the results you want. In addition, this type of promotion does not require a company website.

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Facebook Ads Management By Experts

We can promote your brand with professional Facebook ads, using distinctive creative vision, thoughtful advertising, and effective digital marketing to target the right audience! Engage customers with your business identity and fulfill your main goal of successfully selling your products and services!

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Because targeting allows you to share your offer with as many interested users as possible, you get a higher conversion rate. As a result, sales will increase and profits will grow steadily.

Brand promotion on the Internet

You can not only promote the company's product, but also share new products, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers appreciate the openness of the brand and follow the activities of such enterprises with special interest.

Sales growth

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Target (EXPRESS)

  • Development of advertising layouts and texts

  • Setting up Facebook or Instagram ads

  • Evaluation of the results obtained and recommendations based on the launch results

  • Analytics connection

Target (PRO)

  • Business analysis

  • Selection of audiences for advertising

  • Competitive analysis (analysis of 3-5 strong competitors)

  • Development of an advertising campaign strategy

  • Development of advertising creatives

  • Writing Selling Ads

  • Setting up advertising campaigns for one of the advertising platforms (Instagram or Facebook)

  • Analytics connection


Preparatory work:

  • Business Manager Registration, Company Verification, Domain Verification

  • Installing counters, Google Analytics, Facebook Pixel

  • Setting goals in Analytics, Facebook for tracking requests

  • Identifying competitors and analyzing them

  • Development of a unique selling proposition

  • Recommendations for improving your website or account

  • Setting up leadforms

Drawing up a map of interests:

  • Determination of the portrait of the target audience

  • Defining the “pains” of the target audience

  • Collecting a map of interests

  • Matching the map of interests

Development of ads:

  • Developing ads for the feed

  • Developing ads for stories

  • Developing ads for retargeting

  • Matching advertisements

Setting up and running:

  • Setting up and launching interest-based advertising

  • Setting up and launching retargeting campaigns

  • Setting up and launching look-alike campaigns

  • Daily monitoring of key indicators

  • Updating information on ads

  • A / B testing of interests

  • A / B testing ads

  • A / B testing of audience segments by gender, age, region, device, placement

  • Testing new ad formats and strategies

  • Weekly snapshot by key indicators

  • Final reporting at the end of each month

  • Drawing up a plan for finalizing advertising campaigns for the next month

Maintenance and optimization:

facebook ads agency london

facebook ads FAQ


Facebook Ads is an advertising platform offered by Facebook that allows businesses and advertisers to create and display ads to a targeted audience on the Facebook and Instagram platforms.

Through Facebook Ads, advertisers can create different types of ads, such as an image or video ads, carousel ads, and sponsored posts. These ads can be targeted to specific audiences based on various criteria such as age, gender, location, interests, behaviours, and more. Advertisers can also set their own budget for their campaigns and track their ad performance through Facebook Ads Manager.

Facebook Ads offers a powerful way for businesses to reach their target audience on social media, increase brand awareness, drive website traffic, generate leads, and ultimately, drive sales. With billions of users on the Facebook platform, it can be an effective tool for businesses of all sizes to reach and engage with potential customers.


The cost of Facebook ads can vary widely depending on a number of factors, such as your target audience, your bid amount, the ad format, the ad placement, and the competition for your target audience.

Facebook offers several bidding strategies that can affect the cost of your ads, including cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA). The cost of your ads will also depend on the size of your target audience, the relevance of your ad to your audience, and the quality of your ad.

Overall, Facebook ads can be relatively inexpensive, with some ad formats starting at just a few cents per click or impression. However, the cost can quickly add up if you have a large audience or if there is a lot of competition for your target audience. It's important to carefully consider your targeting and bidding strategies to make sure you're getting the most value for your advertising budget.


To create an account on Facebook Ads Manager, follow these steps:

  1. Go to the Facebook Ads Manager website (

  2. Click on the "Create Account" button

  3. Enter your name and email address

  4. Create a password and click on the "Sign Up" button

  5. Follow the on-screen instructions to complete your profile information, such as your country, currency, and time zone.

  6. Choose your preferred payment method and enter your billing information.

Once you have completed these steps, your Facebook Ads Manager account will be set up and you can start creating ad campaigns. Keep in mind that you will also need to create a Facebook Page before you can create ads, as ads must be associated with a Page.


To run Facebook ads, follow these steps:

  1. Go to the Facebook Ads Manager (

  2. Click on the "Create" button to create a new ad campaign.

  3. Select your campaign objective from the options provided, such as increasing website traffic or boosting post engagement.

  4. Choose your target audience based on demographic, interest, and behaviour data. You can also create custom audiences or lookalike audiences based on your existing customers.

  5. Set your budget and schedule for the ad campaign.

  6. Choose the ad format you want to use, such as an image, video, or carousel.

  7. Create your ad content, including the headline, text, and any images or videos you want to include.

  8. Preview your ad to make sure it looks the way you want it to.

  9. Submit your ad for review by Facebook to ensure it meets their advertising policies.

Once your ad has been approved, it will start running according to the budget and schedule you set. You can monitor the performance of your ads in the Ads Manager and make adjustments to optimize their effectiveness.


If you're seeing ads on Facebook that you don't want to see, you have a few options to block them:

  1. Hide individual ads: If you see an ad that you don't like, you can click on the three dots in the top right corner of the ad and select "Hide ad." This will hide the ad and give you the option to provide feedback on why you didn't like it.

  2. Manage your ad preferences: You can go to the "Ad Preferences" section of your Facebook settings to manage the types of ads you see. Here, you can see the topics and categories that Facebook thinks you're interested in and adjust them as needed. You can also choose to see fewer ads based on your activity on other websites and apps.

  3. Use an ad-blocking browser extension: If you want to block all ads on Facebook, you can use a browser extension like Adblock Plus or uBlock Origin. These extensions block all ads on websites, not just on Facebook.

It's worth noting that while ad-blocking extensions can be effective, they can also interfere with the functionality of some websites and may cause certain features on Facebook to stop working. Additionally, while you may not want to see all ads on Facebook, ads can also be a way to discover new products and services that you may be interested in.

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