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Updated: Jan 27, 2023

Do you know how online marketplaces have been all the rage lately? Well, there's a reason for that. They offer so much convenience and a wide range of options for shoppers.

But did you know that creating your online marketplace is easier than you think? Here's where Wix comes in. It is a user-friendly website-building platform that lets you design and makes your own website without coding or programming skills. This article will dive deeply into how to sell on Wix and all the essential details you should notice.

sell on wix

Why is Wix Good For E-commerce?

From its easy-to-use drag-and-drop feature to its built-in tools for inventory management, payment processing, and order shipping, Wix is a one-stop solution for creating and managing an online store.

Moreover, you can build a convenient catalogue with categories, descriptions, payment and delivery methods. Read all about it below.

Essential Factors Before Making An Online Marketplace

Like any other venture, using Wix to sell products requires a little planning and organization before launching. By planning and preparing, you can avoid common mistakes and set your store up for success from the start.

Before getting into the technical side of how to sell on Wix, make sure you have these critical factors in place:

  • Identify your niche and decide on the products to sell: When deciding on the Wix website, the first question that comes to mind is, "what can I sell on Wix"? To determine this, conduct market research to identify trends, consumer demand, and potential competition. Identifying the target audience will help determine which products and niches will be most appealing. While looking for products that people are passionate about, also keep an eye on the ones that can be easily manufactured or sourced in bulk.

  • Define your brand identity: Define your brand's core values, visions, and mission. Create a brand narrative that tells the story of your marketplace and how it satisfies the needs and desires of your target audience. Use a Piktochart to create infographics. Just like Wix, it has already made graphic elements and colour schemes that you can build on to create a brand visual identity for your marketplace. Make sure to be consistent with your brand messaging/image and incorporate it into your customer experience by providing excellent customer service.

  • Develop your brand's unique selling point (USP): What sets your marketplace apart from your competition? This could be a unique feature, a specific product or service offering, or an outstanding customer experience. Conduct competition research to understand their strengths and weaknesses and identify any gaps in the market.

  • Establish a supply and delivery process for your online store: Start by reaching out to manufacturers, wholesalers, and other suppliers to discuss their product availability and establish relationships with them. Next, map out a purchasing process that handles placing orders, paying for goods, and tracking deliveries. After that, it is vital to set up a logistics and delivery system. This would include how to package and ship products, track deliveries, and handle returns and refunds.

  • Draw up a business plan for your marketplace: You need more than knowing how to sell on Wix. You need the plan to see that your business thrives on Wix. Create a detailed business plan that outlines your marketplace's concept, target audience, revenue streams, marketing strategy, and financial projections.


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Do you want to create a successful online platform for selling your products? Choose Wix, and we will help you make an e-commerce website that will be an excellent start for your business.


A Step-By-Step Guide To Creating A Wix Online Store

Get all the information you need about how to sell on Wix following this guide!

1. Sign up for a Wix account: To sign up for a Wix account, go to the Wix website and click "Sign Up." Fill in your personal information and verify your email address. You can also sign up through your Google or Facebook account.

how to sell on wix

2. Choose a template: After signing up, you will be prompted to select a category that best represents the type of website you want to create. In this case, an e-commerce store would be your choice. Be sure to consider if the template is mobile-responsive, as most of the traffic is on mobile.

3. Choose a plan for your store: When choosing a plan for your Wix online store, consider the features you need —the basic, free, or advanced plan— the number of products you plan to sell, the design and customization options, and the pricing. Different plans come with different features. Choose the plan that matches your budget.

can you sell on wix

4. Add your products: Now it's time to add some products. Here's a quick step-by-step guide:

  • Log in to your Wix account and open the Wix Editor.

  • Navigate to the "Store" tab and select "Products."

  • Click the "Add Product" button to create a new product and enter the product details.

  • Select the product category and subcategory, if applicable.

  • Add any additional information, such as size, colour, and weight.

  • You can set the inventory and stock levels for the product.

  • You can also set up shipping options for the product.

  • Click "Save" to publish the product, and you're set!

Once you have added your products, you can organize them by creating collections and sorting them by category, brand, or popularity.

using wix to sell products

5. Set up payment processes: It would be pointless to learn how to sell on Wix if you end up not making actual sales as a result of poor payment processes.

To avoid this, go to your Wix store's dashboard, select "Accept Payments," choose your provider, add payment methods, configure settings such as currency, taxes, and shipping options, and then test the process by making a test purchase.

You should secure the payment process using an SSL certificate and keep your account secure. This will ensure that your customers can make smooth and secure purchases on your Wix store.

how to sell on wix website

6. Set up shipping and tax options: You would have to go to the store's dashboard and select "Shipping & Tax." Set up shipping options such as types of shipping, shipping rates, and estimated delivery times.

Next, configure shipping settings such as shipping zones and weight-based shipping. Also, set up tax options such as tax rates. Finally, test the process by making a test purchase.

wix e-commerce

7. Set up your store for SEO optimization and user-friendliness: Ensure to use keywords in your content and meta tags, optimize images, create a sitemap, and build backlinks. You can also use Wix's SEO Wiz tool.

To create a top-notch user experience, keep your layout simple, use high-quality images and simplify processes.

8. Hit the publish button!

And there! — the complete guide that gives you every information you need about how to sell on Wix.

wix e-commerce store

Owning a successful Wix online store can be challenging, especially if you do not have prior experience with how to sell on Wix. Still, by entrusting it to professional designers and developers, you can ensure that your store is built to the highest standards and is optimized for success. Contact us for advice.

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