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CHATGPT FOR SEO: THE COMPLETE INSTRUCTION (2023)

Updated: Apr 6, 2023

ChatGPT is a neural network developed by OpenAI that can generate texts using machine learning. In this article, we will show you how to use ChatGPT for SEO!


ChatGPT for SEO

CONTENT




What is CHATGPT?

ChatGPT is one of the most advanced and powerful language models ever created. It uses deep learning neural networks to generate high-quality text that can mimic human speech. This model has become relevant for SEO promotion today due to its powerful capabilities in the field of creating content that can be optimized for search engines.


Among the advantages of the system it is worth noting:

  1. ChatGPT is made up of 175 billion parameters, making it one of the most powerful language models available today.

  2. It generates high-quality text in over 25 languages to improve SEO strategies in many markets.

  3. Due to its content generation capabilities, it can significantly reduce the time and cost of creating content for the site.

  4. User reviews often note its high accuracy and quality of generated content.

  5. It can be used across industries including healthcare, finance, education, and more, making it a versatile tool for content creation and website optimization in many markets.

  6. Some well-known companies have already started using ChatGPT in their SEO strategies, which indicates its effectiveness in this area.

  7. This is the first public service. So, Meta and Microsoft invented their AI a long time ago, which is closed. For example, Facebook's AI - CICERO (similar to BART, works as a chatbot with participants), has a strategic mind and defeated live participants in the old Diplomacy game.


With ChatGPT, you can create unique and high-quality content that will attract the attention of users and improve SEO performance.


It can be used to create articles, blogs, product descriptions, metadata, and other content that will be optimized for search engines.


ChatGPT can be used to create automatic responses to user queries. This will improve the user experience and increase the level of engagement on the site.


Automatic replies can be generated based on user queries, allowing you to create content that is more relevant and matches search queries exactly.


Thus, the new AI is a very useful tool for SEO, which allows you to create high-quality and optimized content, improve user experience and increase search results. It also helps save time.


But not without pitfalls and difficulties, so I advise you to study all the chapters of this article.


ChatGPT SEO

CHAPTER 1: KEYWORD SEARCH IN CHATGPT

Keywords are phrases that users enter into search engines to find information.


Keyword research is an important part of the SEO content optimization process, and ChatGPT can be a useful tool for keyword generation.


Keyword research is an important step in the SEO process. Using ChatGPT to generate keywords can make this process easier and save you time.


However, keep in mind that keywords are only one aspect of SEO and should not be overused.


Content should be written for users, not for search engines.

STEP 1: REGISTER ON THE OPENAI PLATFORM

The first step to using AI for keyword research is to register on the OpenAI platform.


This will allow you to access the ChatGPT API and use it to generate text.


You can register using the link.


Open AI for SEO

Then after registration, go to API settings and create your key.


ChatGPT API for SEO

Do not forget that OpenAI is a paid service.


ChatGPT API for SEO

On a large scale, it can cost you quite a lot, but it still comes out much cheaper than hiring copywriters.


STEP 2: CHOOSE THE MOST SUITABLE CHATGPT MODEL

Several ChatGPT models are available on the OpenAI platform, differing in the number of parameters and capabilities.


To select the most appropriate model, determine the task for which you will use AI and estimate the amount of data and computing resources required to complete this task.

Here are some popular AI chat options:

  1. Sequence-to-sequence (Seq2Seq) is a class of models that are used to transform an input information sequence into an output one. Seq2Seq models are widely used for machine translation, text generation and chatbots.

  2. Transformer is a relatively new architecture that was introduced in 2017. Uses an attention mechanism that allows for more efficient handling of long sequences, making it a very good choice for chatbot tasks.

  3. GPT (Generative Pre-trained Transformer) is one of the most famous and used models for text generation. It was introduced by OpenAI in 2018. GPT models are based on the Transformer architecture and trained on huge amounts of text from the internet.

  4. BERT (Bidirectional Encoder Representations from Transformers) is another famous model that was introduced by Google in 2018. It is used to solve a wide range of problems, including question-answer systems, text classification and sentiment analysis.


The choice of a specific model depends on the task and requirements for its solution.


STEP 3: DEFINE THE TOPIC AND FORMAT OF THE CONTENT

Before you start searching for keywords, determine the topic and format of the content you want to generate keywords for.


For example, if you're creating a fitness blog, you might define topics related to workouts, diets, workout equipment, and so on.


STEP 4: SUBMIT A KEYWORDS GENERATION REQUEST

On the OpenAI platform, there are several ways to formulate a keyword generation request.


For example, you can ask ChatGPT to "Compose a list of keywords for topic ..."




You can also ask about search hints.


ChatGPT for SEO

Or ask more specific questions, such as: "What are the most frequently used keywords when searching for information about ChatGPT for SEO."


ChatGPT for SEO

I advise you to pay attention to the fact that he does not know how to assemble the semantic core, but only offers “topic options”!


STEP 5: FILTER THE RESULTS

After ChatGPT generates a list of keywords, filter the results to only include those that are most relevant to your topic and content format.


Ready-made keys are already fully used for collecting:


  • search tips;

  • negative keywords;

  • synonyms and similar phrases.


You can use special keyword analysis tools to determine their frequency and competition. Also, cluster them by topic, because some of them will be useful for other pages.


STEP 6: USE KEYWORDS IN YOUR CONTENT

Once you have chosen the most relevant keywords, use them in your content.


Including keywords in texts will help increase the relevance of your content to search engines, which will improve its position in search results.


How to do it?


  1. Add keywords to titles.

  2. Use keywords and phrases as links in the first words of paragraph sentences.

  3. Use definitions to explain terms.

  4. Play around with the questions in the Q&A block.

  5. At the same time, keep track of the semantic load, the density of keywords, and their presence in general in the text.


However, you should not abuse the use of keywords - this can lead to the opposite effect, and search engines will penalize your site for spam.


STEP 7: CHECK THE RESULTS

To evaluate the effectiveness of your keyword usage, monitor the positions of your content in the search results.


There are many tools that allow you to track them, such as Google Search Console, Ahrefs, SEMrush, and others.


STEP 8: FINE YOUR KEYWORDS LIST

Once you start using keywords in your content, you can refine your list of keywords.


Analyze which keywords work best and add new ones to increase text relevance.


CHAPTER 2: CREATING META TAGS IN CHATGPT

ChatGPT is a powerful AI tool that can be used to create meta tags.


They are an important element of content optimization for search engines and can increase the relevancy of your content for certain queries.


Next, we will look at how ChatGPT helps in creating meta tags, what types of metadata can be created using the service, and how they affect SEO.


Meta tag requirements can change over time, so it's important to stay tuned for updates and changes to SEO content optimization rules.


One of the main requirements in 2023 is the use of unique and descriptive metadata for each page of the site.


It is also recommended to use keywords and take into account the length of the text.


PRINCIPLE OF OPERATION

The service analyzes the content on your site and determines the most relevant keywords and phrases that can be used in meta tags.


Then ChatGPT generates meta text that matches the content of the page optimally. AI uses the model through Reinforcement Learning from Human Feedback (RLHF).


This was announced by the official blog of the company.


ChatGPT

ChatGPT can create various types of meta tags: title, description and keywords.


"Title" is used to set the title of the page, description is used to describe the content of the page, and keywords are used to specify the keywords associated with the content of the page.


One of the main advantages of using the service is saving time and improving the quality of results.


The disadvantage is that it may not always correctly understand the context and produce suboptimal meta-tag texts. Therefore, it is recommended to always check and refine the metadata that is generated automatically.


When creating a meta, there are several factors to consider:

  • target audience;

  • content topics;

  • keywords;

  • features of search engines.

It is also recommended to use several tools to analyze keywords and evaluate the competitive environment.


Keywords in meta tags should be chosen by the subject matter of the content and user requests.

However, you should not overload the metadata with keywords, as this can negatively affect content optimization for search engines.


To increase the relevance of the content, you need to create a meta that best matches the content of the page and key queries. Also, consider the length of the text when writing meta.


"Title" must be no more than 60 characters, and description no more than 155 characters. This is due to search engines' limitations on the length of the displayed text in search results.


HOW TO CREATE A TITLE IN CHATGPT?

To generate a Title, you can use this approach:


1. Formulate a brief description of the topic of the page for which you want to create a Title. For example, if you are creating a page to sell furniture, you could use the description "Home Furniture".


2. Prepare a template for creating a header. For example, you can use the format "Buy [product name] in [city or region] - [topic description]".


3. Use the OpenAI API to generate a title based on a theme template and description. Here is an example of Python code that uses the OpenAI API:

 

import openai openai.api_key = "YOUR_API_KEY"

prompt = (f"Buy [product name] in [city or region] - [theme description].") description = "Home Furniture"

completions = openai.Completion.create(

engine="text-davinci-002",

prompt=prompt,

max_tokens=60,

n=1,

stop=None,

temperature=0.5,

)

message = completions.choices[0].text.strip()

 

Here we use the text-davinci-002 model, one of the most powerful and accurate in the OpenAI API.


We also specify the maximum number of tokens (60) that the title can generate, and a temperature (0.5) that determines how "creative" the title will be generated.


4. Use the generated title as the Title tag on your page.


Please note that you must have a valid API key to use the OpenAI API.


You can also customize model and query settings based on your needs. Add the following HTML code to the head section:

 

<title>Page title</title> </head>

 

"Page Title" should be replaced with a specific title.


The title is displayed at the top of the browser window and is used by search engines when indexing the page.


HOW TO CREATE A DESCRIPTION IN CHATGPT?

To create a description, follow these steps:


1. Formulate a brief description of the content of the page for which you want to create a Description. For example, if you're creating a page to sell smartphones, you might use the description "Buy an iPhone online. Large selection of colours and modifications.


2. Prepare a template for creating a description. For example, you can use the format "[Summary of page content]. Buy [product name] online with delivery to [city or region]."


3. Use the OpenAI API to generate a description based on the template and page content description. Here is an example of Python code that uses the OpenAI API:

 

import openai

openai.api_key = "YOUR_API_KEY"

prompt = (f"[Short description of page content]. Buy [product name] online with delivery in [city or region].") content = "Buy iPhone online. Large selection of colors and modifications"

completions = openai.Completion.create(

engine="text-davinci-002",

prompt=prompt,

max_tokens=200,

n=1,

stop=None,

temperature=0.5,

)

message = completions.choices[0].text.strip()

 

4. Use the generated description as Description on your page.

 

<meta name="description" content="description meta tag text">

 

These steps will help you create a description that best matches your page and helps improve its search engine optimization.


Please note that you must have a valid API key to use the OpenAI API.


You can also customize model and query options based on your needs.


ChatBOT for SEO

CHAPTER 3: CREATING CONTENT IN CHATGPT

Good content is a key factor in SEO, as it attracts users and increases their time on the site.


In this chapter, we will explain how to use ChatGPT to generate high-quality text.


Content for the site conditionally consists of the following components:

  • Headings.

  • Paragraphs of text.

  • Visual elements.

AI does a great job with the first two points.


Let's see how it can be done!


HOW TO GENERATE H2 HEADERS FOR A PAGE IN CHATGPT

1. Determine the topic of the content you want to cover in h2 headings. For example, if you are creating a page with an overview of SEO services, then the subject might be "List of SEO Services".


2. Prepare a template for creating a header. For example, you can use the format "h2. [Content subject]: [Short description]".


3. Use the OpenAI API to generate a title based on the content template and topic. Here is an example of

Python code that uses the OpenAI API:

 

import openai openai.api_key = "YOUR_API_KEY"

prompt = (f"h2. [Content Topic]: [Short Description].") content = "List of SEO Services"

completions = openai.Completion.create(

engine="text-davinci-002",

prompt=prompt,

max_tokens=30,

n=1,

stop=None,

temperature=0.5,

)

message = completions.choices[0].text.strip()

 

4. Use generated title as h2 title on your page.


You can also just write a message in the chat in the format: “Pick up the H2 headings for the article with the H1 heading “[Article Title]”.


ChatGPT for SEO

Next, you select those headings that are most relevant to the chosen topic and proceed to the next step.


HOW TO GENERATE PARAGRAPHS FOR SELECTED H2 HEADINGS IN CHATGPT

Enter the message in the chat window: “Write paragraphs of text for the following selected H2 headings [insert a list of your H2 headings below].


ChatGPT SEO

Remember that the text will be generated in batches.


If the chat stops, just write: "Continue".


CHATGPT AND EEAT ALGORITHM

Although ChatGPT is a powerful content creation tool, it cannot bypass the Google EEAT algorithm (stands for Expertise, Authority and Trustworthiness and is part of Google's ranking algorithm that determines the quality and relevance of pages in SERPs).


And that's why.


Google EEAT requires content on the site to be created by experts with authoritative knowledge in their field, supported by links and recommendations from other authoritative sources, and have a high level of reliability and relevance.


While ChatGPT is capable of producing high-quality content to improve your SEO strategy, it cannot replace the expertise and experience required to write Google EEAT-compliant content.


It is important to understand that such material cannot be created only with the help of automatic tools.


Therefore, it is important to edit the generated content, supplement it with factual knowledge, and expert opinion and link to the primary sources taken to successfully rank in Google.


HOW TO IMPROVE CONTENT CREATED IN CHATGPT

You can use the following methods:

  1. Text editing. The text generated by ChatGPT may contain errors or inaccuracies. Therefore, it's necessary to read it carefully and edit it, removing errors and improving the structure of sentences.

  2. Check for uniqueness. It is important to check the text using special services for uniqueness. ChatGPT can copy individual phrases or parts of sentences from Internet sources. And this reduces the uniqueness of the text.

  3. Keyword check. To optimize your content for search engines, you need to make sure that keywords related to your topic are included in the text. If keywords are not used, you need to add them to the text to improve its relevance.

  4. Use of headers. Headings help organize content and make it more readable. They highlight the key points of the text and increase its attractiveness to users.

  5. Adding links. Linking to other authoritative sources will increase the quality of the content, strengthen its authority, and improve SEO.

  6. Add visual elements. Lists, tables, and illustrations are great enhancements to any written content, so don't ignore them. You also have a chance to get featured snippets.

  7. Content relinking. Choose pages with a high level of relevance. Links should lead to pages that provide additional information on the topic and improve the user experience.

  8. Checking grammar and spelling. The text generated by ChatGPT may contain grammatical and spelling errors, so you need to check the text for its presence.

  9. Testing. After editing the text, you need to test the content to make sure it meets your requirements and the needs of your target audience.

Use ChatGPT for SEO content writing

Creating content with ChatGPT is a fast and convenient way to get the initial text that can be further improved and optimized for search engines and the user.


CHAPTER 4: CHATGPT SEO WEAKNESSES (AND HOW TO FIGHT THEM)

Despite its significant capabilities, ChatGPT also has disadvantages that can have a negative impact on SEO strategies.


Like many tools, even the most powerful AI has its limitations.

  1. Quality Control: ChatGPT generates content automatically, which means that text quality may be less reliable than content created by real people.

  2. Uniqueness issues: The Service may create content that already exists in other sources, which can lead to content uniqueness issues.

  3. Context bound: AI can have limited context resulting in content that is not SEO-friendly.

  4. Unpredictability: ChatGPT can generate content that is not SEO-friendly because its generation algorithm is unpredictable.

  5. Editing Needed: Content requires additional editing as it may contain errors.

  6. Cost: ChatGPT is a commercial product and can be quite expensive to use.

  7. Access Restrictions: This tool can only be accessed through OpenAI partners, which may limit its use. In some countries, this tool is not yet available and in some, it is no longer available.

  8. Microsoft owns OpenAI. So, the owner of Chat itself is OpenAI LP, in which 49% of the shares are owned by Microsoft, 2% will be owned by non-profit organizations and 49% will be shared by other investors.

Thus, the use of ChatGPT may have disadvantages that can have a negative impact on SEO.

How to avoid them?


This one was written in about 5 hours using the service itself, but it was far from ideal.

I had to do some serious editing, revise the structure of the paragraphs, and also do a lot of work on the selection of illustrations and headings.


Also, the service does not know how to select links for relinking, so it was necessary to look in the article for potential links to put inside the content.


Don't forget that AI is just a tool.


Let it be complicated. Even if it has many neural connections and can learn.


Today, ChatGPT is still much inferior to a human expert in the field. Although already surpassed inexperienced copywriters.


The era of ordinary stock exchange copywriters is dead. And ordinary copywriters may well be replaced by AI. Therefore, copywriters can do the following - either become experts or master ChatGPT.


And decently reduce the price tag for generating texts (and not take 3-4 dollars for 1000 characters). Therefore, the best tips for getting around these shortcomings are as follows.


ChatGPT for SEO content writing

STEP 1. LET'S CHATGPT SPECIFIC TASKS

So, if you correctly compose the ta for a copywriter, you will have a specific list of tasks for each page:

  • Meta Title.

  • Meta Description.

  • Heading H1.

  • H2 header set.

  • Examples of competitor content.

  • List of important keywords and the subject of the future page.

  • List of questions to be covered in the material.

These things can be nicely broken down into slicing questions that you can ask in chat for ChatGPT and collect the answers, and then process them into a document.


STEP 2. COLLECT THE TEXT IN PORTIONS

Take 1 heading and generate H2 text for it.

Ask more specific questions and get content cuts.


STEP 3. ADD THE FACTS

ChatGPT does not know how to insert quotes and internal links and also does not know what content you created.


Making a beautiful collection of facts is still a difficult task for him.

Therefore, open your content plan and look for mentions of the necessary articles in your document.


STEP 4: ADD IMAGES

Visualizing written content is currently an impossible task for ChatGPT


Add screenshots, illustrations, photos of your work and all the material that will distinguish your article from the one generated by artificial intelligence.


Any article with illustrations holds more than just “bald text”.


STEP 5. REVIEW THE STRUCTURE OF THE NARRATORY

The created article frame should have transitions between chapters, and semantic links, and most importantly, it should be easy and understandable to read.


Then you need to remove unnecessary and repetitive blocks that unnecessarily bloat the article.

Many things are best reduced to simpler lists and short sentences.


STEP 6. STORITELLING IS IMPORTANT

Even though the program is designed to imitate a living person, all AI content is devoid of “humanity”.

It should be remembered that each person, as an author, writes in his own way.


Recall the meme about whether a machine can create a symphony.


I, Robot meme

Try to retell the text you get from the AI. Thus, the text will acquire an emotional colour and become more “alive”. You can simply dictate text in Google Docs.


The AI doesn't know much about your personal experience, and that's the kind of experience that needs to be added.


Add your style of presentation, otherwise, you will lose the individual style of the blog, if you earlier led it. It is important to understand that creating high-quality and optimized content requires careful preparation, expertise and verification.


Only a specialist can write expert material, and ChatGPT can be useful as an additional tool.


Use ChatGPT content writing

CONCLUSION

As you can see, using ChatGPT for SEO is not difficult. If you master AI tools, you will optimize your workflow and save time at times. The tasks that you performed by connecting several specialists can now be performed independently.


The main thing is not to forget about the important rules for working with ChatGPT and with any AI tools that were described in our article. Since any modern AI tool cannot replace a living mind, it still needs the control of the good old natural intelligence to work with it.


SEO ChatGPT FAQ

Is ChatGPT good for SEO?

ChatGPT cannot directly improve your search rankings, but it can make your job of creating content and preparing metadata much easier.


How ChatGPT can help with SEO?

ChatGPT can help with SEO by optimizing website content for specific keywords and topics. By analyzing the questions and inquiries that users submit to ChatGPT, website owners can identify common themes and topics that are relevant to their audience. This information can be used to optimize website content for specific keywords and topics, which can improve the website's relevance and authority in the eyes of search engines.