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Wix Clothing Websites

Wix Clothing Websites

Create a Wix Clothing Website Cut Form a Different Cloth

Every clothing brand has a unique style. With Wix, create a website that mirrors the uniqueness and quality of your apparel. Display your collections, share your brand's story, and connect with fashionistas worldwide.

    We discuss your idea. We find out the specifics of the business, what problem should be solved and what task to complete. If necessary, we conduct an audit of business processes and develop a digitalization strategy. We set measurable goals - the acceptance criteria of the project and definitions of done of the individual tasks. We draw up a basic technical assignment.
    We break down business goals into technical subtasks. We draw up a step-by-step plan for achieving the goal. We design the application architecture. We determine the priority functions. We make a list of services for integration. We are planning integration methods: do the services have APIs, do you need to write scripts for data exchange. We solve other technical issues.
    We forecast the timing. The duration of the project depends on the goals set, the scale and complexity of the technical work. We choose a development methodology, selecting a team. We divide the project into stages, determine the sequence and number of development cycles/phases.
    When everything is agreed, we sign the contract, attach the technical specification to it. Thanks to 7 years of experience in development and streamlined processes, we always adhere to deadlines and quality. We give our clients a legal guarantee that the obligations will be fulfilled.
    Once the schematic structure of the pages is ready, we are finalizing the details of the appearance of the web site. Our designers think over the color scheme, create graphic elements and animations, and select photos. As in the previous stages, we work closely with the customer and agree on design options.
    We write the code for the user interface - the front-end, and - the server-side - the back-end. Our team includes skilled programmers. Frontenders translate graphic layouts into languages that the browser understands. Back-end developers write code to process data on the server. Each project is supervised by a senior developer.
    External services help expand the functionality of sites without the need to write similar functions from scratch. We integrate payment systems, delivery services, geolocation services and connect all the databases necessary for the project. We also synchronize the web application with your corporate software.
    We think over the general security model during the design stage. At this stage, we are already implementing security measures. We check the reliability of the hosting, we carry out its pre-configuration. We are looking for vulnerabilities in the website application. We connect the HTTPS security protocol, check the protection against DDoS and XSS attacks.
    We carry out the necessary types of tests. We check functionality, usability, compatibility with different types of devices: mobile, tablets, laptops and PCs, we do testing the site in different browsers. We measure speed and performance. We test databases.
    We transfer the web application from the test server to the permanent one. We train you and your staff to work with new dashboards - site content management system, CRM, ERP or others. We measure the results of the implementation of our solution - whether the goals of the project are met.

In the era of digital dominance, establishing a formidable online identity is vital for any enterprise, particularly within the fashion sector. Wix, a leading platform for website creation, delivers a straightforward and impactful approach for forging exquisite apparel websites. Whether you're an emerging fashion designer, the proprietor of a boutique, or a fashion-centric blogger, Wix equips you with the necessary resources to display your brand and captivate customers.

Advantages of Opting for Wix for Clothing Websites

Intuitive Navigation System

Wix stands out for its user-friendly drag-and-drop navigation, welcoming users from all proficiency levels. With Wix, mastering code is not a prerequisite to crafting a website that looks professionally done. The platform presents a variety of adaptable templates that cater specifically to apparel ventures.

Flexibility in Customization

A prime benefit of Wix is its broad spectrum of customization possibilities. You can tailor fonts, colors, layouts, and images to your preference, granting you complete creative freedom over your website’s appearance. This empowers you to construct a distinctive and visually captivating digital storefront that mirrors your brand's essence.

SEO Enhancement

Wix places a strong emphasis on search engine optimization (SEO) to elevate your apparel site's ranking in search engine queries. With its integrated SEO tools, you're able to refine your site’s meta tags, titles, and descriptions to boost visibility and draw in organic traffic.

E-commerce Capabilities

For apparel entities aiming to venture into online sales, Wix provides comprehensive e-commerce solutions. Setting up an online marketplace, managing stock, processing payments, and overseeing orders can all be accomplished within the Wix ecosystem. With secure transaction gateways and customizable checkout features, you can offer a smooth purchasing experience for your patrons.

Embarking on Your Wix Clothing Site Journey

  1. Registration and Template Selection: Beginning with Wix entails registering for an account and selecting a template that aligns with your apparel brand. Wix has curated a collection of templates specifically for fashion and apparel businesses, simplifying the process of finding one that resonates with your aesthetic.

  2. Website Personalization: After choosing a template, you're free to personalize it to reflect your brand’s identity. Embed your logo, adjust colors and fonts, and rearrange elements to forge a distinct appearance for your apparel website. Wix’s drag-and-drop editor ensures that modifications are simple and swift.

  3. Incorporating E-commerce Features: To initiate the sale of your apparel online, integrate Wix’s e-commerce functionalities into your site. Upload images of your products, set pricing, and craft detailed product descriptions. You can also activate inventory control, shipping methodologies, and tax computation features to simplify your customers' purchasing journey.

Design Recommendations for an Engaging Clothing Website 

  • Template Selection Criteria: In choosing a template for your apparel website, contemplate the layout, color palette, and general vibe. Opt for a template that enhances your brand identity and effectively exhibits your merchandise.

  • Importance of High-Quality Images: In the fashion domain, imagery is everything. Employ high-resolution photos to present your apparel in the most flattering manner. Consider professional photography or acquire images that accurately depict your brand.

  • Simplified Navigation: Ensure your website is easy to explore, allowing visitors to effortlessly locate what they seek. Employ straightforward menu labels and structure your content coherently to guarantee a fluid browsing experience.

  • Mobile Friendliness: As more consumers access the web via mobile devices, optimizing your apparel website for mobile responsiveness is essential. Select a responsive template and evaluate your site on various devices to confirm optimal performance on smartphones and tablets.

Marketing Insights for Wix Clothing Sites

  • Social Media Connectivity: Leverage social media to bolster your apparel brand and guide traffic to your site. Embed social media icons on your website and consistently post updates, product releases, and exclusive deals on platforms such as Instagram, Facebook, and Pinterest.

  • Content Marketing Endeavors: Craft compelling content that appeals to your target demographic. Launch a fashion blog, offer styling advice, or produce video tutorials featuring your products. Delivering valuable content not only draws and retains customers but also positions you as a credible authority in the fashion world.

  • Email Marketing Initiatives: Compile an email subscriber list and dispatch regular bulletins highlighting new products, special offers, and behind-the-scenes insights. Email marketing is an efficient method for fostering customer relationships and boosting sales.

  • SEO Strategy Implementation: Enhance your apparel website for search engines to augment its visibility and attract organic traffic. Incorporate pertinent keywords into your content, optimize meta tags and descriptions, and consistently refresh your site with engaging, new content.


Developing an apparel website with Wix presents numerous advantages for fashion enterprises, from its straightforward interface and ample customization opportunities to its powerful e-commerce capabilities and SEO enhancement tools. By adhering to design best practices and executing strategic marketing efforts, you can establish an enticing online storefront that lures customers and amplifies sales.

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