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Wix Car Dealer Website

Wix Car Dealer Website

Drive More Sales with a Wix Car Dealer Website by Davydov Consulting

The automotive market is ever-evolving and having a strong online presence is crucial for success. A Wix Car Dealer Website designed by Davydov Consulting provides a professional platform to showcase your inventory, promote sales events, and engage with potential customers.

  • CLARIFICATION OF REQUIREMENTS AND DRAFTING OF SCOPE
    We discuss your idea. We find out the specifics of the business, what problem should be solved and what task to complete. If necessary, we conduct an audit of business processes and develop a digitalization strategy. We set measurable goals - the acceptance criteria of the project and definitions of done of the individual tasks. We draw up a basic technical assignment.
  • DEFINITION OF TECHNOLOGIES AND TOOLS
    We break down business goals into technical subtasks. We draw up a step-by-step plan for achieving the goal. We design the application architecture. We determine the priority functions. We make a list of services for integration. We are planning integration methods: do the services have APIs, do you need to write scripts for data exchange. We solve other technical issues.
  • DETERMINATION OF THE PROJECT TIMELINE
    We forecast the timing. The duration of the project depends on the goals set, the scale and complexity of the technical work. We choose a development methodology, selecting a team. We divide the project into stages, determine the sequence and number of development cycles/phases.
  • AGREEMENT AND SIGNING OF THE AGREEMENT
    When everything is agreed, we sign the contract, attach the technical specification to it. Thanks to 7 years of experience in development and streamlined processes, we always adhere to deadlines and quality. We give our clients a legal guarantee that the obligations will be fulfilled.
  • DESIGN CREATION
    Once the schematic structure of the pages is ready, we are finalizing the details of the appearance of the web site. Our designers think over the color scheme, create graphic elements and animations, and select photos. As in the previous stages, we work closely with the customer and agree on design options.
  • PROGRAMMING
    We write the code for the user interface - the front-end, and - the server-side - the back-end. Our team includes skilled programmers. Frontenders translate graphic layouts into languages that the browser understands. Back-end developers write code to process data on the server. Each project is supervised by a senior developer.
  • CONNECTING EXTERNAL SERVICES
    External services help expand the functionality of sites without the need to write similar functions from scratch. We integrate payment systems, delivery services, geolocation services and connect all the databases necessary for the project. We also synchronize the web application with your corporate software.
  • WORKING ON SAFETY
    We think over the general security model during the design stage. At this stage, we are already implementing security measures. We check the reliability of the hosting, we carry out its pre-configuration. We are looking for vulnerabilities in the website application. We connect the HTTPS security protocol, check the protection against DDoS and XSS attacks.
  • TESTING
    We carry out the necessary types of tests. We check functionality, usability, compatibility with different types of devices: mobile, tablets, laptops and PCs, we do testing the site in different browsers. We measure speed and performance. We test databases.
  • DELIVERY OF THE FINISHED PROJECT
    We transfer the web application from the test server to the permanent one. We train you and your staff to work with new dashboards - site content management system, CRM, ERP or others. We measure the results of the implementation of our solution - whether the goals of the project are met.

In the realm of modern commerce, securing a vibrant digital footprint is imperative for enterprises spanning various sectors, car dealerships included. As a rising number of buyers migrate online for car research and acquisitions, it’s vital for auto dealers to possess a dynamic and efficient online platform. Wix, a well-regarded web development service, presents a straightforward approach for crafting an engaging online car dealership presence, sidestepping the complexities often associated with digital creations.


Opting for Wix in Automating Your Car Dealer Online Facade

Wix stands out with its seamless drag-and-drop functionality, enabling effortless site customization to meet unique business requirements. From compact local dealers to expansive auto sales networks, Wix delivers a broad spectrum of design options and tools specifically curated for the auto trade.


Embarking on Your Journey with Wix Car Dealer Platform


Initiation and Template Selection

Begin by registering with Wix and selecting from a diverse collection of professionally designed templates. Pick one that resonates with your dealership’s branding and visual appeal.


Website Personalization

Following template selection, tailor your site to highlight your vehicle assortment, services, and brand identity. Wix provides an array of customization utilities, allowing for the integration of photos, videos, and textual content, crafting an immersive digital showroom.

Key Elements for Your Car Dealer Website

  • Inventory Organization: Streamline your online showroom with categorized vehicle listings, enriched with detailed narratives and vivid imagery to captivate potential clients.

  • Advanced Search Capabilities: Facilitate easy vehicle discovery through comprehensive search features, enabling users to filter by model, price, and other preferences.

  • Detailed Vehicle Insights: Offer exhaustive information on each car, including specifications, condition, and history, fostering transparency and trust with prospects.

  • Financing Solutions: Display financing alternatives and promotions, simplifying the application process for prospective buyers directly on your platform.


SEO Optimization for Enhanced Visibility

For your Wix auto dealership site to excel in search engine rankings and draw organic traffic, adopting robust SEO tactics is crucial:

  • Conduct keyword analysis to pinpoint relevant terms associated with the auto industry and specific vehicle models, incorporating these strategically across your site.

  • Enhance on-site elements, including headings, URLs, and links, to bolster search engine visibility.

  • Implement local SEO practices to attract nearby customers, optimizing your business’s Google My Business profile and maintaining consistent contact information across the web.

Incorporating External Tools and Services

Elevate your site’s capabilities by integrating external applications and services:

  • CRM Integration: Deploy a CRM system for efficient lead and customer interaction management.

  • Payment Solutions: Introduce multiple secure payment methods, ensuring compliance with industry standards for customer data protection.

  • Instant Messaging Support: Offer immediate assistance through live chat, addressing visitor inquiries in real time.


Mobile Adaptability and User-Friendly Design

With the surge in mobile web browsing, ensuring your Wix site is responsive and user-centric across all device types is essential.


Marketing Your Online Dealership

Post-launch, actively promote your site to maximize reach and lead generation:

  • Leverage social media to display your inventory and engage with potential clients.

  • Execute email marketing to keep your audience informed about new arrivals and offers.

  • Explore paid advertising on platforms like Google Ads to broaden your visibility.


Performance Tracking and Security

Utilize analytics tools to monitor your site’s performance and refine strategies accordingly. Implement security protocols to safeguard your online environment and customer data.


Ongoing Site Management

Maintain an up-to-date inventory, conduct regular site checks, and update security measures to ensure a seamless and safe user experience.


Conclusion

Leveraging Wix for your car dealership’s online presence affords an accessible and efficient route to cultivating a significant digital footprint. With its intuitive design interface and comprehensive SEO and marketing tools, Wix enables dealers to enhance visibility, engage more customers, and boost sales in the digital arena.


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