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Wix Studio: new features and benefits of the new Studio editor

Updated: Sep 28, 2023

Wix Studio emerges as a versatile and powerful web development and design platform, offering a range of features and tools to help users create stunning, responsive, and highly functional websites. Whether you're a web designer, developer, or business owner, Wix Studio provides the capabilities to bring your online vision to life.

Wix Studio


What is Wix Studio?

Wix Studio is a groundbreaking web development and design platform offered by Wix, a leading name in the website building industry. Far exceeding the capabilities of conventional website builders, Wix Studio boasts a rich array of features and tools designed to meet the diverse requirements of its users.

At its core, Wix Studio represents more than just a typical website builder; it serves as a versatile ecosystem that empowers users to effortlessly navigate the intricacies of contemporary web development. By providing an extensive spectrum of features and capabilities, this platform enables users to craft web experiences that excel not only in aesthetics but also in robust functionality.

In today's fast-paced digital landscape, where the online presence of businesses and individuals carries paramount significance, Wix Studio emerges as the undisputed choice for those who demand nothing less than excellence in web development and design. With its innovative approach and an extensive toolkit, Wix Studio stands as a testament to the future of web creation, redefining the standards of what's achievable in the digital realm.

Why the New Wix Studio Is Your Next Web Development Choice?

1. An All-In-One Solution

The new Wix Studio is an all-in-one solution that simplifies the web development process. Whether you're a seasoned developer or a newcomer to the field, Wix Studio provides a comprehensive toolkit that caters to all levels of expertise. This means you don't need to juggle multiple tools or platforms; everything you need is right at your fingertips.

2. Full-Stack Development Environment

For developers, the new Wix Studio offers a robust full-stack development environment including Wix IDE. This means you can craft both client and server-side functionalities seamlessly. Whether you're building a simple website or a complex web application, Wix Studio's development environment has you covered.

3. Advanced APIs and Integration

Wix Studio provides an extensive array of APIs, allowing developers to customize and extend their applications with ease. Integration with popular platforms and services is seamless, making collaboration and data exchange efficient.

4. Unmatched Scalability and Performance

Scalability is often a concern when it comes to web development. Wix Studio's infrastructure ensures that your website can handle high volumes of traffic and data without compromising performance. This is particularly important for businesses that anticipate rapid growth.

5. Streamlined Collaboration and Workflows

Wix Studio streamlines project management and collaboration with features like unified workspace integration, interactive live comments, and efficient asset reusability. These tools enhance teamwork and improve productivity, making the development process smoother.

6. Rock-Solid Infrastructure

Wix Studio's infrastructure is designed for reliability and security. With diverse cloud hosting solutions and advanced data encryption, your website is in safe hands. Advanced anti-DDoS safeguards ensure the security and availability of your site, even in the face of potential threats.

7. Priority Support

Wix Studio offers top-notch support to its users. Whether you're facing technical challenges or need guidance, the Wix support team is there to assist you. Users of Wix Studio Enterprise receive priority support, ensuring a smooth experience.

Benefits Wix Studio

The Benefits of Embracing Wix Studio

All the new features that have been added to the new Wix Studio:


  • Custom Breakpoints: Customize screen size breakpoints for a responsive design.

  • Design with Pixels: Use pixel-based design, automatically converted to responsive units.

  • Responsive AI: Achieve instant responsiveness with a single click using AI.

  • Pixel-Perfect Positioning: Precisely define element positions, margins, and sizing.

  • Pre-Packaged Responsiveness: Choose from pre-designed responsive behaviors.

  • Triggers & Animations: Add dynamic animations based on triggers like clicking and scrolling.

  • Section Grid: Select grid layouts and customize cells for your site's structure.

  • Repeater Functionality: Display uniform content updatable with an integrated CMS.

  • CSS Grid Compatibility: Create intricate layouts with precise element positioning.

  • Flexbox Utilization: Build modular flex layouts with responsive boxes.

  • Stacking Capability: Maintain spacing between elements, preventing overlaps.

  • Text Scaling: Scale text proportionally or set custom limits and ranges.

  • Custom CSS Control: Add your own CSS code directly to the site.

  • Expressive Visuals: Enhance sites with code-free visuals like text masks.

  • Section Backgrounds: Add images, videos, gradients for dynamic backgrounds.

  • VideoBox Integration: Incorporate customizable video components.

  • Transparency Effects: Create 3D effects with transparent videos.

  • Vivid Gradients: Enhance section backgrounds with custom gradients.

  • Sticky Positioning: Make elements stick to the viewport for user attention.

  • Screen-Filling Sections: Set sections to 100% viewport height for full-screen display.

Customize CSS on Wix Studio


  • Full-stack Dev Platform: Seamlessly craft both client and server-side code within a production-ready full-stack development environment.

  • 100s of APIs: Extend app functionality by utilizing Wix's extensive collection of APIs.

  • Blocks-Based App Development: Create apps and add-ons, suitable for reuse or distribution in Wix's vast app marketplace.

  • Built-in IDE: Enhance productivity with a VS Code-based IDE, ideal for efficient UI design and rapid deployment.

  • Database Collections: Manage data within the CMS or integrate external databases from cloud providers like AWS and Google Cloud.

  • AI-Enhanced Development: Utilize Wix's AI model within the IDE for code generation, troubleshooting, and product-related queries.

  • Headless: Adapt business solutions to various tech stacks and frontends using modular APIs.

  • GitHub Integration: Collaborate on Wix site development with teammates via GitHub.

  • Site Monitoring: Gather event data and monitor site health with tools like Google Operations and Loggly.

  • On-demand Scalability: Scale compute and data capacity to optimize user experiences on data-heavy sites.

Development in Wix Studio


  • Unified Workspace: Efficiently manage projects, collaborate with teams and clients, and engage with the professional community, all within a single platform.

  • Studio Mobile App: Keep your agency operations running smoothly from anywhere, allowing you to oversee projects, manage teams, and handle leads on the fly.

  • Collaborative Canvas: Simultaneously work on the same site with multiple collaborators and teammates, fostering real-time cooperation.

  • Reusable Assets: Create, share, and reuse entire sites, sections, custom templates, and widgets across various projects.

  • Design Libraries: Assemble a comprehensive collection of typography themes, color palettes, and design assets for streamlined design consistency.

  • Custom Roles & Permissions: Provide team members with site access while maintaining control over their specific actions and responsibilities.

  • Team Accounts: Grant teammates access to all sites within your account while restricting editing capabilities based on assigned roles.

  • Live Comments: Foster real-time communication by sharing thoughts, creating tasks, and tagging teammates directly on the canvas.

  • Client Engagement: Invite clients to view and leave comments directly on the site, ensuring effective feedback channels.

  • Client Kit: Facilitate a seamless transition by adding video tutorials, guides, and other valuable resources to clients' dashboards.

  • Site Checker: Conduct comprehensive scans of pages to identify design, accessibility, SEO, and security issues.

  • AI Text Creator: Overcome writer's block with ease. Answer a few questions, and the AI text creator will swiftly provide copy ideas.

  • Templates: Choose from a library of professionally designed templates, whether you're working on a tight schedule or seeking inspiration.

  • Add-ons: Enhance your workflow with various add-ons, such as task management tools and color pickers, for a more seamless experience.

Workflows Wix Studio

Marketing & SEO:

  • Server-Side Rendering: Ensure crawlers can comprehensively read site content with the SSR infrastructure.

  • Structured Data Markup: Automatically add markup to various page types, with the option to edit or create custom markup at the page and folder levels.

  • Sitemaps: Automatically generate and submit an optimized sitemap, including image sitemaps, to Google Search Console.

  • Auto-Generated Robots.txt Files: Retain full control and customize robots.txt files to guide bots on which URLs to crawl.

  • Instant Google Indexing: Expedite homepage indexing with a direct connection to Google Search Console.

  • Flexible 301 Redirect Options: Prevent 404 errors and potential traffic loss with auto redirects on static pages and the ability to set individual, group, and bulk 301 redirects.

  • Site Inspection: Assess the indexability of every page with a single click using our Site Inspection tool powered by Google's API.

  • Edit Metadata at Scale: Easily add variables to metadata based on page type or apply robot meta tags like max-snippet with a simple click.

  • SEO Assistant: Efficiently analyze client sites for on-page issues, track progress, and make necessary adjustments.

  • Analytics: Gain insights into user and search engine interactions with built-in reports, including bot log, traffic analytics, and Google Search Console data.

  • SEO APIs: Leverage our SEO APIs to develop custom .js solutions, schedule automatic content updates, and manage meta tags at scale.

  • Semrush Integration: Identify potent keywords for client sites directly from the platform, streamlining the keyword research process.

SEO optimization in Wix Studio


  • Multi-Cloud Hosting: Achieve 99.98% uptime, even during regional outages, utilizing AWS, Google Cloud, Fastly, and our data centers.

  • Enterprise-Grade Scalability: Benefit from automatic scalability for sites, enabling clients to scale without limitations, supported by over 4.5 billion daily requests.

  • Worldwide CDN Coverage: Ensured best-in-class performance with multiple global data centers and 200 distributed CDN nodes.

  • No Maintenance Windows: Infrastructure maintenance happens seamlessly in the background, ensuring client sites are always accessible.

  • Privacy & Compliance: Compliant with international privacy and security standards, including Soc 2 Type 2, PCI DSS Level 1, ISO certifications, GDPR, CCPA, and LGPD.

  • Safe Data Encryption: Data is encrypted in transit using HTTPS, TLS 1.2 and above, and automatic SSL, while data at rest utilizes AES-256 encryption.

  • Secure Payments: All sites adhere to Payment Card Industry Data Standards (PCI DSS Level 1) and incorporate built-in anti-fraud protection.

  • Third-Party Risk Management: A stringent Third-Party Risk Management (TPRM) program, including ongoing assessments, ensures vendors and third-party apps meet security standards.

  • Anti-DDoS Protection: Advanced anti-DDoS protection swiftly detects and mitigates attacks, safeguarding client sites.

  • SOC & SIEM: A dedicated Security Operations Center operates 24/7, monitoring systems and events to identify and respond to threats.

  • Machine Learning & Data Analysis: Machine learning detects pattern changes and suspicious activities, proactively blocking misuse attempts.

  • Bug Bounty Program: Independent security experts participate in a bug bounty program, fortifying the platform's security for financial rewards.

Infrastructure Wix Studio


In conclusion, the advent of Wix Studio marks a significant leap forward in the realm of web development and design. With a comprehensive set of tools and features, Wix Studio empowers professionals and agencies to create exceptional websites with unparalleled efficiency and innovation. By embracing Wix Studio, you not only elevate your web development projects but also position yourself at the forefront of the industry, ready to meet the evolving demands of the digital landscape. So, take the leap, explore the limitless possibilities, and redefine web creation with Wix Studio today. Your journey to creating extraordinary websites begins here.


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