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Wix Store and Velo: Transforming Online Retail with Enhanced Capabilities

Wix Store and Velo: Transforming Online Retail

In the competitive world of online retail, businesses continuously seek innovative solutions to enhance their digital storefronts and streamline their e-commerce operations. Wix Store, the e-commerce platform provided by Wix, already offers a comprehensive suite of core functionalities that include product listings, shopping cart management, payment processing, product catalogues, delivery settings, tax calculations, and more. These advanced features are crucial for running a successful online store, catering to both the operational needs of the retailer and the shopping preferences of customers.

However, the digital marketplace is evolving, and with it, the demands of online shoppers are becoming more sophisticated. To stay ahead, online store owners must constantly look for ways to enrich their customers' shopping experience and operational efficiency. This is where Velo by Wix, a powerful development platform, comes into play, allowing for significant expansion of an online store's capabilities through custom code solutions.

Expanding Store Capabilities with Velo

Expanding Store Capabilities with Velo

Velo by Wix empowers store owners to go beyond the traditional functionalities offered by Wix Store by integrating a host of advanced features through custom code. These enhancements are designed to meet the increasingly complex needs of online retail, providing a more personalized and efficient shopping experience for customers while streamlining backend operations for retailers. Here are some of the advanced features that can be added to your site using Velo code:

  • Low in-stock notification: Alert customers when products are running low, encouraging prompt purchases and helping manage inventory more effectively.

  • Minimum order total for shipping: Set minimum order values for eligibility for shipping, encouraging larger purchases and optimizing shipping logistics.

  • Delivery time: Provide customers with accurate delivery time estimates, improving customer satisfaction through transparency.

  • Custom product price: Offer dynamic pricing based on various factors such as customer loyalty, quantity, or promotions, enhancing pricing strategy flexibility.

  • Upsell products: Strategically suggest additional products based on what's currently in the customer's cart, increasing average order value.

  • Bulk add to cart: Allow customers to add multiple items to their cart at once, streamlining the shopping process for bulk purchases.

  • Product reviews: Enable customers to leave reviews on products, building trust and providing valuable feedback.

  • Product configurator: Offer customizable product options, allowing customers to personalize their purchases.

  • Highest rated products: Showcase top-rated products to help customers make informed decisions.

  • Wishlist: Let customers save items to a wishlist for future purchase, enhancing user experience and customer retention.

  • Related items: Display related products to suggest complementary purchases, increasing sales and enhancing the shopping experience.

The Velo Advantage

The Velo Advantage

Integrating these advanced features into a Wix Store through Velo not only enhances the customer experience but also provides store owners with powerful tools to optimize their operations and sales strategies. From inventory management to dynamic pricing and personalized marketing, the possibilities are vast. Velo allows for the customization of the online store to specific business needs, setting it apart in a crowded market.


In conclusion, Wix Store, coupled with the customization capabilities of Velo, offers a robust solution for online retailers aiming to elevate their e-commerce presence. By embracing these advanced features, store owners can create a more engaging, efficient, and personalized shopping experience that meets the high expectations of today's consumers, ultimately driving growth and success in the digital marketplace.


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