Updated: Sep 28
It is essential for the owners of any Internet resource to keep track of everything that happens on its site. The collected data will help web admins notice problems with site navigation in time, analyze the popularity of the content, and take essential steps to improve their site. The most popular tool for collecting and analyzing statistics is Google Analytics. This article will teach you how to connect a Google Analytics resource ID to a WIX site.
With Google Analytics, you can track the following data:
The number of page visitors.
Where visitors come from (devices, geo).
How long do they stay?
What keywords do they use to find your site?
Connect Google Analytics to Wix
To connect Google Analytics to the Wicks website, you need to follow only two steps:
Get a Google Analytics tracking ID.
Add a Google Analytics property to your Wix site.
Get a Google Analytics tracking ID. To do this, create a new Google account.
Create a new mail.
Next, go to the official Google Analytics website to log in.
Write the name of the Account, check the boxes next to the necessary items and proceed to the next step.
Also, specify the name, time zone, and currency to configure the Resource. Next, click Advanced settings to connect Universal Analytics (the previous version of Analytics).
Additional settings make it possible to connect Google Analytics correctly. Google Analytics 4 (new version) is automatically connected. Still, it does not have a column with Views, without which, for example, you cannot set up goals, and many other functions are missing. Therefore, we connect the old and new versions so we can switch between them later.
Enter the site URL and check the box opposite - create two Analytics (previous and new version).
Next, add information about the business.
Accept the user agreement.
Sharing access with colleagues.
Check the boxes next to the required access for colleagues. But be careful. You can give full access only to those you know well.
Now copy the embed code into WIX. To do this, go to Admin > Resource > Tracking Information > Tracking Code.
And copy the Tracking ID.
Adding a Google Analytics Resource to a Wix Site. Go to Marketing & SEO > Marketing Integrations.
We connect Google Analytics.
Paste the tracking code and save. Ready!
It may take time to see statistics in your Google Analytics account.
Google Analytics for Wix
As you can see, it's pretty fast. After going through a few steps, you get access to detailed statistics about what is happening on your site. Some statistics are easy to interpret and understand, such as the number of visitors and how long they stay on the site. A lot of data has a deeper meaning and can be interpreted in many ways. For complete data analysis, you will need the services of SEO specialists, marketers or designers.