Wilma

WILMA is a UK-based software company providing a vertically integrated vehicle recycling management platform. Their suite includes lead management, parts and yard management, eBay automation, customer service tools, warehouse operations, and driver scheduling.
Despite having strong technology, their website suffered from misaligned design, confusing navigation, and limited visual engagement. While the product was powerful, the digital presence didn’t reflect WILMA’s innovative and sustainable brand values.


Project Scope & Goals

Initial Issues Identified:
Outdated layout and lack of visual hierarchy
Navigation spread across too many sections, making it difficult to understand solutions quickly
Content-heavy pages with little emphasis on business value
Calls-to-action (Book a Demo) not clearly positioned
Limited animation and interactivity
Poor mobile optimization
Minimal integration of engagement tools (chat, WhatsApp, testimonials)

Project Objectives:
Deliver a sleek, tech-driven redesign using Wix Studio
Build around the current color palette to preserve brand identity while elevating the modern aesthetic
Introduce high-quality visuals and subtle animations for better engagement
Restructure navigation for intuitive browsing
Rewrite content to emphasize benefits, operational efficiency, and industry leadership
Highlight clear CTAs, especially the “Book a Demo” widget
Ensure full mobile optimization and SEO best practices
Add WhatsApp/Wix chatbot and optional client testimonials


Process
1) Design & Branding
Adopted a minimalist, clean interface with strong use of whitespace to balance heavy technical information.
Integrated sustainability-inspired elements (greens and blues) with tech-oriented iconography.
Designed interactive solution cards to replace long text blocks.
2) Navigation & Structure
Reduced complexity by grouping services under clear categories: Solutions, Technology, About, Contact.
Implemented sticky navigation for quicker access to CTAs.
3) Content Optimization
Condensed long technical descriptions into benefit-driven statements.
Emphasized outcomes such as cost savings, visibility, efficiency, and scalability.
Aligned copywriting with target persona: business owners and recycling operators.
4) User Engagement Enhancements
Added a “Book a Demo” calendar widget in multiple sections.
Integrated WhatsApp and Wix chatbot for instant communication.
Optionally included testimonials for credibility and trust-building.
5) Mobile & SEO Optimization
Designed fully responsive layouts across mobile and tablet devices.
Applied SEO-friendly headings, metadata, and keyword strategy (vehicle recycling software, yard management system, eBay automation).


Results
Design Impact
Modern, cohesive brand identity reflecting both technology and sustainability.
Improved visual hierarchy with intuitive animations and interactive modules.
Navigation & UX
Users can now find key solutions in 2–3 clicks, versus 5–6 previously.
CTAs are now consistently visible and conversion-focused.
Performance & Conversions
“Book a Demo” form submissions increased significantly due to strategic placement.
Enhanced mobile speed and usability, reducing bounce rates.
Engagement & Trust
WhatsApp and chatbot integration provided instant client support.
Testimonials added credibility and reinforced WILMA’s industry leadership.


The redesigned site successfully transformed WILMA’s online presence from a cluttered, product-heavy site into a professional, user-friendly platform that communicates value clearly and drives conversions.