Whiffs & Echoes

Whiffs & Echoes is a platform celebrating the art of fragrance, culture, and identity through an editorial lens. The client wanted a fashion-magazine-style blog with elegant typography, streamlined information architecture, and a compelling brand presence. Davydov Consulting led a complete redesign and implementation using Wix Studio, focusing on performance, structure, and style.


Scope of Work
1. Visual Design System
Objective: Deliver a fresh, minimal, high-contrast editorial theme in line with fashion and lifestyle publications.
Created a typography-led design using editorial serif and grotesk pairings
Responsive design components: header, footer, blog cards, post layouts
Utilized a clean monochrome palette with off-white accents for a luxe look
Delivered:
Modular card system
Mobile-first responsive design
Consistent typographic rhythm
Clean white space application

2. Information Architecture (IA) & Categories
Objective: Streamline blog navigation and surface content contextually.
Audited and reorganized Wix CMS collections
Created dynamic category pages:
Culture & History
Guides & Education
Deals & Launches
Reviews
Interviews
Wired category pages into the global navigation
Built filterable blog lists and related content modules
Delivered:
Category pages with dynamic routing
Improved navigation UX
Seamless content discovery

3. Newsletter Integration & Automation
Objective: Build audience engagement through branded, automated newsletters.
GDPR-compliant email capture form integrated into layout
Configured double opt-in flow
Designed a custom newsletter template matching brand visuals
Enabled auto-send for new posts via Wix Email Marketing
Delivered:
Email capture & automation system
Clean email template design
Full compliance with GDPR & accessibility

4. Logo Design & Brand Identity
Objective: Create a logo evoking editorial sophistication and fashion influence, tailored to the fragrance niche.
Logo Development Process:
Delivered 4 logo directions, including serif and sans-style explorations
Final logo selected: ALL CAPS, serif typeface (Canela Display / Didot inspired)
Refined using:
Tight kerning for editorial elegance
Custom ligatures for couture feel
Vector-perfect optical alignment
Monochrome colorway (#000000 on #FFFFFF, variant: #111111 on #FAF7F2)
Output:
Master SVG, PDF, EPS
PNG exports in dark/light modes
Logo spec sheet (font, spacing, min-size, alignment rules)
Delivered:
Logo & sub-brand lockup
Editorial-style wordmark
Brand system for future use


Technologies Used
Wix Studio: Main website platform
Wix Email Marketing: Newsletter automation
Custom CMS Collections: Blog architecture
Figma: Design mockups & logo drafts


Results & Outcome
The redesign transformed Whiffs & Echoes into a visually arresting, editorial-grade publication. Content is now easily discoverable by category, subscribers are automatically updated via email, and the brand stands confidently alongside established style publications.
UX uplift through structured navigation
Newsletter growth system live
Brand perception: elevated, editorial, minimal