Ulyss en roses

Ulysse & Roses is a bold new brand in the health-conscious parenting space. Their mission is to protect babies from exposure to electromagnetic radiation (EMR)—a form of invisible pollution caused by everyday devices, from cell phones to Wi-Fi routers. The brand’s hero product is a high-fashion baby stroller cover embedded with a NASA-inspired EMR-shielding textile.
The client approached Davydov Consulting to help create a digital presence that could:
Educate a non-technical audience on the science of EMR
Present a premium, ethical, and protective image
Generate customer trust in an emerging product category
Position Ulysse & Roses as a leader in the health + family + fashion niche

Strategy & Objectives
The project was ambitious, requiring a delicate balance between scientific explanation and emotionally compelling storytelling. The primary goals included:
Designing a visually clean and high-end storefront that appeals to modern, design-conscious parents
Presenting complex scientific data (such as the Faraday cage effect and EMR frequency blocking) in a clear, understandable format
Building a brand image that reflects style, ethics, and advanced technology
Creating a foundation for future eCommerce activity, even before full product rollout
Ensuring the site performs well across devices, with a priority on mobile UX

Design & Creative Approach
The visual identity of Ulysse & Roses had to communicate both luxury aesthetics and scientific credibility. Davydov Consulting crafted a design strategy that combined soft, calming visuals with futuristic, almost clinical confidence.
Key design decisions included:
A minimalist layout, using whitespace generously to elevate product imagery and messaging
Clean, bold typography that balanced elegance with legibility
A hero section using emotionally resonant phrases like:
“Protection made with attitude, ethics & cool science inside”
Use of natural, pastel color tones to reflect the organic, child-focused nature of the product
Carefully spaced text sections that allowed complex technical information to breathe and remain digestible
All visual elements were aligned to project a premium, modern family lifestyle with a scientific edge.

Technical Content & Storytelling
One of the most critical and unique aspects of this project was the need to explain the EMR-shielding technology without alienating the target customer—mostly young, health-conscious parents.
Davydov Consulting led the effort in developing user-friendly, trustworthy content that:
Explained how the Faraday cage effect works in simple terms
Described how the textile blocks up to 99.9% of electromagnetic radiation between 700 to 3500 MHz
Cited organizations like NASA and the WHO to establish scientific credibility
Educated users about modern EMR exposure from 5G networks, household electronics, and wireless devices
Described the composition of the shielding fabric (organic cotton, stainless steel threads, technical polyester)
Framed the product as both protective gear and style-conscious parenting accessory
By anchoring the content in real scientific research—but avoiding fear-mongering—the agency created trust and authority while still encouraging users to learn more and eventually purchase.

Wix Platform Implementation
Davydov Consulting used the Wix platform to its fullest potential, creating a visually stunning and technically sound experience with features such as:
Custom layouts using Wix Editor X for full control across breakpoints and responsiveness
Lightweight performance optimization to ensure smooth mobile browsing
Set up of informational pages: Mission & Vision, Shipping & Returns, Terms & Conditions, Privacy Policy
Integration of eCommerce-ready architecture, including product pages, dynamic galleries, and payment system placeholders
Embedded cookie policy and user consent features for compliance
Wix allowed fast deployment without sacrificing brand integrity or content structure.

Mobile Responsiveness & UX
Considering the target audience—primarily mobile-first users (e.g., busy mothers, expecting parents)—the mobile experience was a major focus.
Davydov Consulting ensured that:
Navigation was intuitive with sticky menus and clear content hierarchy
Product content flowed logically and loaded quickly
Text and visuals were easily legible on smaller screens
CTAs like “Shop All” and “Learn More” were accessible without overwhelming users
Mobile testing was conducted across multiple devices to ensure real-world usability.

Outcome & Project Success
The project met and exceeded expectations. The client was delivered a fully functional and beautifully branded site that reflected their vision, educated their users, and positioned the business for future growth.
Key outcomes:
A unique digital identity that blends modern parenting values, scientific rigor, and fashion-forward design
Successfully translated complex scientific content into language that builds trust and invites action
Positioned the client as an innovative leader in the baby health accessories niche
Established the foundational website architecture for future eCommerce scaling
Provided a mobile-first experience optimized for real-world parenting lifestyles

This project is a perfect example of what Davydov Consulting delivers best: turning complex ideas into beautiful, accessible web experiences that educate, inspire, and convert.