The concept of modern can be overwhelming at times. Knowing how to create an immersive website that conforms to the expectations of online visitors ensures that they spend time on the site and make a return visit.
If you have struggled to find the right balance when promoting your brand online, consider the following elements of modern website design to ensure you get the results you are looking for with sites created on Wix and other website builders.
1. Background Videos
Video has always played an important part when conveying a message online. It should come as no surprise that background videos have become an integral website design element.
Sites created on Wix allow many options for creating a personalised digital identity, and background videos should be implemented whenever relevant.
As well as helping a business convey information in a way that is easy to digest, the use of background video can also add a sense of intrigue. When taking advantage of background videos, key points and catchphrases can be integrated easily with a website.
2. Brand Awareness
As websites become more sophisticated, businesses have found there are more options available when promoting their brand online.
Whether a business aims to convey a professional image or convey its natural roots, modern website design embraces imperfections and transforms them into brands that detail the story and ethics of a business within seconds. Nice brand book helps to create identity of business.
3. Semi-Flat Design
There has been a lot of debate about whether a website should stick with a flat design or include dimensions like shadows. Although it is vital to keep the clarity of a flat design, introducing subtle shades helps add depth to the overall design.
How shadows are used can depend on the brand, but finding the right balance will ensure you make the right connection with an online audience.
4. Easy E-Commerce
Sites created on Wix and Shopify have showcased how easy it is to start an online business. A website needs to look professional, but it also needs to provide customers with a simple checkout process.
Potential customers that must fill out a lengthy form to make a purchase may search elsewhere for their needs, making easy e-commerce an integral website design element. It's worth noting that more people are using their mobile phones for purchases, so the mobile website also needs to deliver exceptional results.
It is also vital that customers can find all the information they need. The success of an online store depends on how a business builds a bond with customers. Offering all the information they need means they are more likely to make a purchase.
5. High-Quality Images
Imagery continues to play an essential part in website design, albeit differently. Online consumers expect quality when browsing online, especially if they want to make a purchase.
The use of high-quality images allows the customer to see the finer details of a product while also offering an innovative approach to design that creates the perfect call to action.
6. Dynamic Content
Although a website may be able to acquire traffic, not having dynamic content in place can mean it may not return. Dynamic content has become an integral component of website design for several reasons.
Content that stays the same can soon become stagnant, so maintaining an active blog and adding new videos entices customers to return while allowing businesses to market new products and services efficiently.
Those currently reviewing their web design should ensure that dynamic content is implemented sooner rather than later so they can seize online opportunities quickly.
7. Easy Contact Details
Getting in touch with a business is a must for customers, and a website that does not offer contact details could find that they have fewer customers as a result. Because of this, easy contact is now an integral design element of many websites.
Not only should a business display its business information, but it should be done in a way that benefits users. For example, phone numbers should allow the customers to call directly using their phone, while email contacts should have clickable links.
8. Mobile Website Design
Many businesses will already understand the importance of a website displaying correctly on a mobile device, but the user experience must be fine-tuned for mobile users. Using ‘hamburger menus’ ensures that menus do not obstruct content while optimising mobile sites on Wix should be different to that offered by the desktop experience.
The work needed to ensure a website contains modern website elements can vary. Those wanting to ensure that changes are more correctly and efficiently should consider outsourcing the role to a professional.
If you’re keen to ensure that your website contains all the modern elements of website design while also being optimised, why not contact Davydov Consulting to discuss your requirements in more detail?